Amsterdam based, founder Esther Quelle, started at her twenties, to study teaching, but switched after 1 year to study 4 years Fashion and explored her creative side at the AMFI (University of Applied sciences – Fashion)
She worked for over 10 years as a designer in fashion in Paris, Milan and Amsterdam, but had another dream that she still wanted to pursue: Photography.
Therefor she studied another 4 years at the Photography Academy in Amsterdam.